Common Read

NSU is pleased to announce its Common Read selection for 2020!

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In his new book on behavioral addiction, Irresistible, Adam Alter investigates what separates the irresistible from the forgettable. The answers draw from a broad range of case studies and research from as far afield as the world of video game design and television script writing to app design and digital advertising. The answers apply broadly to all forms of business, from online and digital product development to consumer sales, packaged goods, services, politics, medicine, and law. Why, for example, did Instagram succeed while Hipstamatic, a very similar earlier app, failed? Why do people play the lottery despite losing time and again and facing impossibly long odds? Should you release upbeat products when the economy is thriving or when times are tough? Alter answers these questions and more in a keynote that explains the sharp divide between the instant sensation and the forgotten disaster.

What is a Common Read?

A common read helps to create connections among students, faculty, and staff. Having a common topic of discussion can frequently start conversations, expand viewpoints on complex issues, or introduce new ideas. Students learn and universities thrive through discussion, research, and critical thinking.

NSU started its Common Read experience in 2016 to promote a shared experience in learning and literacy for the NSU community and its stakeholders. All first year freshmen participate in Common Read activities and assignments during UNIV 1003 University Strategies, and all interested faculty are encouraged to incorporate the text into their curriculum as appropriate.

How are books selected for the Common Read?

The Common Read committee, which includes faculty, librarians, staff, and students, identifies potential books for the next year.

These books are read by committee members and others, and the list is narrowed to three to four finalists. Selection criteria include appeal and relevance to students; cross-disciplinary content; accessibility, reading level, and length, as well as reviews and supplemental materials. The finalist list is shared with the entire campus who can vote and provide feedback through a survey. The final selection is made in December. During the spring semester, the committee works to identify course and campus activities that support the use of the Common Read in the curriculum.